Privacy Policy

1. Introduction and Scope

This Privacy Policy explains how we collect, use, disclose and protect personal data in connection with the website thehoustonsllc.com (the "Website") and related pages, funnels, and marketing assets used to promote Whole-food living and any related wellness products and services (together, the "Services").

In this Privacy Policy, "we", "us" and "our" refer to THEHOUSTONS LLC, which operates the Website and provides the Services. "You" and "your" refer to any visitor, lead, subscriber or customer who accesses the Website or uses the Services.

By accessing or using the Website, submitting your personal data, or purchasing any product or service from us, you acknowledge that you have read and understood this Privacy Policy and agree to the practices described here. If you do not agree, you should not use the Website or provide any personal data.

2. Data Controller and Contact Details

The data controller responsible for the processing of personal data through the Website is:

THEHOUSTONS LLC
Principal office: 8200 NW 41st Street, 2nd Floor, Doral, FL 33166, United States
Email: contact@thehoustonsllc.com

If you have any questions about this Privacy Policy or our data protection practices, you may contact us using the contact details above.

3. How We Collect Personal Data

3.1. Information You Provide Directly

You may provide personal data to us when you:

• Visit the Website and fill in opt-in forms or quiz funnels.
• Request access to free content, newsletters, or lead magnets.
• Purchase Whole-food living or other products and services.
• Contact us by email, contact form, survey, support ticket, or other communication channels.
• Submit testimonials, feedback, or participate in case studies or surveys.

The categories of data you provide may include:

• Identification and contact data (name, email address, postal address, phone number).
• Order and transaction data (products purchased, invoice details, billing information).
• Support and communication data (content of messages, requests, complaints).
• Marketing preferences (e.g. email subscription status, topics of interest).
• Voluntary information relating to whole-food nutrition and wellness experience, if you choose to share it.

3.2. Information Collected Automatically

When you visit the Website or interact with our emails and ads, we may automatically collect certain information using cookies, pixels, tags, scripts and similar technologies, including:

• Technical data: IP address, browser type and version, device type, operating system, time zone setting, language settings.
• Usage data: pages visited, clicks, time spent on each page, navigation paths, referring URLs, interaction with forms.
• Email engagement data: whether you open our emails, which links you click, approximate location as inferred from IP address.

3.3. Information from Third Parties

We may receive personal data about you from payment service providers, affiliate networks and marketing partners, advertising platforms (e.g. Meta, Google), and email service providers. We process this information in accordance with this Privacy Policy.

4. Categories of Personal Data Processed

1. Identification and contact data — Name, email address, postal address, phone number, country of residence.
2. Order and billing data — Products purchased, date and time of purchase, price, payment status, refund history.
3. Marketing and communication data — Newsletter subscriptions, marketing preferences, engagement metrics.
4. Technical and usage data — IP address, device identifiers, browser type, pages visited, clickstream data, cookie identifiers.
5. Support and correspondence data — Content of your messages, support requests, complaints.
6. Testimonial and case study data — Statements you provide about your experience with our products. We typically pseudonymise or anonymise this data before using it publicly.
7. Special categories of personal data (health-related information) — We do not require you to provide health information. However, you may voluntarily disclose information about your health and dietary needs when communicating with us. We will only process such information where we have your explicit consent or another lawful basis.

5. Purposes and Legal Bases for Processing

We process personal data for the following purposes:

1. Providing and administering the Services — To process orders, provide access to digital products, deliver transactional emails, and provide customer support.
2. Communicating with you — To respond to queries, support requests, and feedback.
3. Direct marketing and newsletters — To send promotional emails about our products and offers. You may unsubscribe at any time.
4. Personalisation and profiling for marketing purposes — To segment email lists and tailor content based on your behaviour.
5. Analytics and performance measurement — To analyse how users interact with the Website and improve user experience.
6. Security, fraud prevention and abuse detection — To monitor and prevent unauthorised access and fraudulent transactions.
7. Compliance with legal and regulatory obligations — To comply with bookkeeping, tax requirements, and respond to lawful requests.

6. Cookies, Pixels and Similar Technologies

Across our related product websites and Services, we may use cookies, pixels and similar technologies. This institutional site does not itself install advertising or analytics trackers. Where these technologies are used in our Services, they may include:

• Strictly necessary: Required for the Website to function.
• Performance/analytics: Used to understand how visitors use the Website.
• Functional: Used to remember choices you make and personalise content.
• Advertising/retargeting: Used to deliver, measure and improve advertising through platforms such as Meta, Google, or others.

Where required by law, we will ask for your consent before placing non-essential cookies. You can configure most browsers to refuse cookies or alert you when cookies are being set.

This institutional website uses Google Fonts to display its typography. Your browser connects to Google to request the font files, which may disclose technical information such as your IP address and browser request data. Google processes those requests under its own privacy terms.

7. Sharing and Disclosure of Personal Data

We do not sell personal data in the ordinary sense of the word. We may share personal data with:

1. Service providers — Third-party companies that provide services on our behalf (hosting, payment processing, email service providers, analytics providers).
2. Affiliate networks and marketing partners — Limited information to reconcile commissions and prevent fraud.
3. Professional advisers — Lawyers, accountants, auditors where necessary.
4. Public authorities and courts — Where required by law or to protect our rights.
5. With your consent — Any additional third party where you have expressly consented.

8. International Transfers of Personal Data

We may process and store your personal data in countries other than the one in which you are located. Where we transfer personal data out of the EU/EEA or the UK, we will implement appropriate safeguards, such as Standard Contractual Clauses (SCCs) approved by the European Commission.

9. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Order and billing data: As required by tax and accounting laws (typically 6-10 years).
• Marketing data: As long as you remain subscribed or actively engaged.
• Support data: For the time needed to resolve your request and a reasonable period thereafter.
• Technical logs: Retained for security and troubleshooting, usually not exceeding a few years.

10. Data Security

We take appropriate technical and organisational measures to protect personal data, including use of secure servers, encrypted connections (HTTPS/SSL), access controls, regular backups, and contractual obligations for service providers. No system can be completely secure, and we cannot guarantee absolute security of your data.

11. Direct Marketing and Your Choices

You have the right to object to our use of your personal data for direct marketing at any time. You can unsubscribe from marketing emails by clicking the "unsubscribe" link included in each email, or by contacting us directly.

12. Your Rights Under Data Protection Laws

Depending on your place of residence and applicable law, you may have the following rights:

1. Right of access — To obtain a copy of your personal data.
2. Right to rectification — To correct inaccurate or incomplete data.
3. Right to erasure — To request deletion of your data in certain circumstances.
4. Right to restriction of processing — To restrict processing in certain circumstances.
5. Right to data portability — To receive your data in a machine-readable format.
6. Right to object — To object to processing based on legitimate interests.
7. Right to withdraw consent — Where processing is based on consent.
8. Right to lodge a complaint — With a supervisory authority.

To exercise your rights, please contact us at contact@thehoustonsllc.com.

13. Rights of California and Other U.S. State Residents

If you are a resident of California or another U.S. state with similar privacy legislation, you may have additional rights including the right to know what personal information we collect, request access or deletion, and opt out of certain types of data sharing for advertising. We do not sell your personal information for monetary compensation. To exercise any such rights, contact us at contact@thehoustonsllc.com.

14. Children's Privacy

The Website and Services are intended for adults aged 18 and over. We do not knowingly collect personal data from children under 18. If we become aware that we have inadvertently collected data from a child under 18, we will delete it as soon as possible.

15. Third-Party Websites

The Website may contain links to third-party websites or social media platforms that are not controlled by us. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "last updated" date. Your continued use of the Website after any changes constitutes your acceptance of those changes.

17. Contact Information

Email: contact@thehoustonsllc.com
Legal Entity: THEHOUSTONS LLC